Leave It to BRICS!
We support food companies in adding minor adjustments to their existing techniques and products to help them "sell" and "expand" in overseas markets.
Our aim is to ensure the prosperity of your company for the next 20 or 30 years. This is the mission of BRICS.
POINTS
Three Benefits of Expanding to Malaysia
-
01
Excellent Market Environment as ASEAN Hub
Malaysia is rapidly growing as a hub for ASEAN and is gaining attention as a consumer market. For Japanese companies, it provides a business-friendly environment, and the cultural and religious affinity with ASEAN countries makes it a solid choice for market expansion.
-
02
Youth Population and Favorable Exchange Rates
Approximately 60% of Malaysia's population is under 30 years old, with a keen interest in food and a tendency to spend on unique Japanese ingredients and cuisine. Additionally, the favorable exchange rates due to yen depreciation make exports from Japan advantageous.
-
03
Increased Demand for Japanese Processed Foods
Malaysia's large number of dual-income households favors convenience and shelf-stable Japanese processed foods. Furthermore, health concerns arising from carb-heavy, high-salt, and high-fat diets in halal foods have increased interest in healthier Japanese products.
FOCUS
Why Japanese Foods?
-
Affordable High-Quality Japanese FoodsWith the yen expected to remain weak for the next decade, high-quality and safe Japanese foods, once considered too expensive, are becoming more affordable for young Malaysians and affluent consumers. This has made Japanese foods a more accessible and everyday choice.
-
Rising Health Consciousness
As health awareness increases, Japanese foods, renowned for their health benefits and innovative packaging, are attracting more attention. With their reputation for healthiness and increasing affordability, they are a compelling choice for health-conscious consumers.
SOLUTION
How BRICS Solves It
to BRICS.
FLOW
Support Flow
-
Product Selection
We select the most suitable products from your existing lineup for the Malaysian market. Maximizing the value of your current products, we ensure they meet local needs.
-
Refinement
Products and packaging are tailored to local preferences. We polish your products to suit the Malaysian market.
-
Agent Intro
We introduce your products to trusted local agents and request their cooperation. Building connections with local partners is key.
-
Refinement
Products are further refined based on feedback from agents. Adjustments are made to align with their input.
-
Test Marketing
Products are introduced on a small scale to gauge consumer reactions. We observe real market responses.
-
SNS Promotion
Using SNS, we enhance product and brand recognition. Online promotions are reinforced.
-
Progress Feedback
Feedback from agents is incorporated for further refinement. We make ongoing adjustments as necessary.
-
Manufacturing
Products are manufactured to meet local demand. Production systems are adapted accordingly.
-
Sales
Products are fully launched in Malaysian markets, both offline and online. Domestic sales in Japan also cater to inbound demand, showcasing the product's full appeal.
MESSAGE
Message from Our Representative
Our company supports the expansion of Japanese processed foods into the Asian market, particularly Malaysia. With the yen's depreciation bringing renewed attention to Japanese foods, we assist in enhancing your existing products to turn them into hits. Additionally, in response to the aging of Japanese agriculture, we aim to sustain businesses through the Asian market while preserving cultivation techniques and addressing labor shortages. We hope to have your support in this endeavor.
